Blog by Toby Welch

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How to Pick a Book Title That Works

June 22nd, 2019

Your book needs to have a catchy, relevant, and clear title that will grab readers and pull them in. But how do you pick one?

The best titles satisfy as many of the following criteria as possible:

- The title grabs the reader’s attention.

- The title sums up the book’s concept so it will be clear what the book is about.

- The title is unique and doesn’t match another one exactly; this wil ...

Self-Published E-books Versus Traditionally Published Books

June 16th, 2019


A common question these days is whether self-published e-books can compete with books put out by professional publishers. And the corresponding question of whether authors published with small, medium, or the Big Five publishing houses have an advantage over self-published authors. To give you a snapshot, let’s check out the Digital Book World and Writer’s Dige ...

Writers and Their Future Plans

June 9th, 2019

                               File:London MMB «Z4 Siemens Innovation Centre - Inspiro Metro.jpg

We can all learn a thing or two from plans that writers have for their future.

When I embarked on discovering what plans writers have in their literary future, I thought most replies would have to do with time; finding more of it, making better use of it, etc. But only Fred Elford, author of Sometimes, I Fly, mentioned it more than in passing, “I don’t think I ...

Ins and Outs of Addressing Query Letters

June 1st, 2019

Query letters are often your ticket to a writing project. But there are some pointers to keep in mind. 

  • Editors claim one of their top pet peeves is getting a query letter addressed to "Dear Sir" or "Hello Editor." This is the query letter kiss of death; don’t make such fatal mistakes with queries
  • Improperly addressing your query letter to a literary agent or a magazine editor increases i ...

Writers and Mental Illness

May 26th, 2019

Are writers out of their minds? Studies have shown that there is a strong link between writers and mental illnesses. The theory has been officially pondered since the 1830s and while studies show creative types seem more prone to mental illness, the debate continues.

Mental illnesses are not something you can snap out of. They are not character flaws or a sign of weakness. Like other physica ...

Pimp Up Your Writing Website

May 19th, 2019


Most writers have the same thing on their website – a bio, a list of their works, and a contact page. But don’t settle for having the same ho-hum content as the majority of your fellow writers. It’s time to kick your web presence up a notch! (You do have a website for your writing by now, don’t you?)

According to a Nielson Net Ratings survey of the usage patterns of Internet users worldwide, ...

Day versus Night Writing

May 12th, 2019

The daytime versus night time writing dilemma has waged for centuries. Despite most writers’ attempts to be able to write when it best suits their schedule, it seems that what time works best for most writers is beyond their control. A writer who admits she is addicted to fruit only writes between 3 a.m. and 5 a.m. “I must have complete silence. I can’t have people or music or anything around ...

A Word of Caution About Publishing E-books

May 5th, 2019

I am a huge fan of e-books. They have opened the publishing world to thousands if not millions of writers who otherwise would not have their words published. E-books are a creative outlet that allow people to write and share their work that perhaps wouldn’t have otherwise left their desk drawer or computer hard drive.

But this relatively new outlet does come at a cost. Because it’s so easy t ...

The Necessity of Being Specific in What You Write

April 29th, 2019

When you want to write a magazine article or get a book published, the more specific the topic, the more likely you are to get the thumbs up from an editor.

If you don’t have a specific slant, an idea is usually too generic. It would be like sending an editor a pitch about reducing your household water consumption. There’s nothing wrong with the idea but the editor won’t be itching to hire y ...

Writing Goals

April 23rd, 2019

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Writing goals are like a blueprint of where you want to go in your writing journey.

Are you well on your way to meeting your writing goals? Or should you set new ones? Did you set your original goals with low expectations? You have a two options – you can aim to reach the goals you have already set and then bask in the knowledge you were successful or you can reset your goals, taking into c ...

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